Philosophy
Why Developer Experience is Our North Star
Jan 20, 2026 5 min read
Felipe Orlando
CEO & Founder
We've all seen it: a company buys an expensive security tool, mandates its use, and developers find ways to work around it. Checkboxes get ticked, but actual security doesn't improve.
The Adoption Problem
Security tools often fail because they:
- Generate too many false positives, eroding trust.
- Slow down the development process.
- Provide findings without actionable remediation.
- Feel like a surveillance tool rather than a helper.
Designing for Joy
At GitSniff, we obsess over the developer experience:
- Speed: Reviews are fast enough to keep developers in flow.
- Precision: Our AI contextualizes findings to reduce false positives and noise.
- Actionability: Every issue comes with a suggested fix, not just a complaint.
- Personality: Anitta makes feedback feel collaborative, not adversarial.
When developers enjoy using a tool, they use it more. When they use it more, security improves. It's a virtuous cycle that starts with empathy for the end user.
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