Why Developer Experience is Our North Star
Philosophy

Why Developer Experience is Our North Star

Jan 20, 2026 5 min read
Felipe Orlando
CEO & Founder

We've all seen it: a company buys an expensive security tool, mandates its use, and developers find ways to work around it. Checkboxes get ticked, but actual security doesn't improve.

The Adoption Problem

Security tools often fail because they:

  • Generate too many false positives, eroding trust.
  • Slow down the development process.
  • Provide findings without actionable remediation.
  • Feel like a surveillance tool rather than a helper.

Designing for Joy

At GitSniff, we obsess over the developer experience:

  • Speed: Reviews are fast enough to keep developers in flow.
  • Precision: Our AI contextualizes findings to reduce false positives and noise.
  • Actionability: Every issue comes with a suggested fix, not just a complaint.
  • Personality: Anitta makes feedback feel collaborative, not adversarial.

When developers enjoy using a tool, they use it more. When they use it more, security improves. It's a virtuous cycle that starts with empathy for the end user.

Enjoyed this article?

Subscribe to the GitSniff newsletter for more insights on engineering, AI, and code quality.

Blog - Insights on AI Code Review & Development | GitSniff